The theme park, located just outside London, is inviting guests to “crank up the fun” with a lineup of summer specials running from 20 July to 2 September.
From high-speed rides to splash-filled zones, Legoland is blending its signature brick-based creativity with a dose of seasonal excitement.
In a statement, Legoland Windsor Resort vice president Ramsesh Ganeson said: “This summer, we're cranking up the fun at Legoland Windsor Resort.
“With thrilling rides, splashing adventures, and the brand-new Lego Insiders Clubhouse, there's something to spark every imagination.
“We can't wait to welcome families for a season bursting with laughter, excitement, and unforgettable brick-tastic memories.”
Visitors to the Lego Insiders Clubhouse can take on four interactive challenges to become official play testers.
Those who complete all the tasks will unlock exclusive access to the Lego Vault, where they’ll get a first look at upcoming sets and behind-the-scenes content.
This year’s campaign at Legoland focuses on giving families a mix of adrenaline and imagination. Visitors can look forward to heart-racing rides like Flight of the Sky Lion and The Dragon, alongside the interactive Lego Ferrari Build and Race experience, which lets children design their own cars and test them on digital and physical tracks.
For those looking to cool off, the park’s Drench Towers and Splash Safari areas will be open daily, offering water play zones perfect for younger children.
Meanwhile, character meet-and-greets, themed entertainment, and surprise Lego builds will pop up across the resort throughout the summer period.
The resort is also encouraging guests to make the most of longer opening hours and explore the Lego Mythica land, complete with augmented reality experiences and the UK’s first flying theatre ride.
Helen Bull, Divisional Director at Legoland Windsor, said: “We’re turning up the volume on fun this summer with something for every kind of adventurer.
“Whether it’s getting soaked at Drench Towers, racing Ferraris, or meeting Lego characters, families can build memories brick by brick across the resort.”
