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Future of travel lies in AR

The future of travel lies in augmented reality.

Agoda are predicting that there will be more augmented reality and virtual reality in the coming year when it comes to travelling and exploring new destinations.

The online travel booking platform will start "focusing on leveraging technology that can save consumers time", for example, by using artificial intelligence to personalise someone's travel experiences.

Omri Morgenshtern, Chief Product Officer at agoda, said: "At agoda we've already been leveraging AI to deliver the best customer experience, from using it to deliver personalised accommodation recommendations to AI-enabled chat bots. Expect to see more of this in 2018."

Agoda also believe that travel will be more of an integrated experience. There has been a 60 percent increase in the use of their mobile app and now they are keen to make the experience as good as possible for these customers. In 2016, 40 per cent of agoda's bookings took place on the mobile and it has increased to 50 per cent this year.

Morgenshtern added: "Consumers today expect to get clear, straight-forward and useful information quickly. They don't have the time or patience to do things a service can do for them. They will look to offerings that add value by simplifying the way they travel - from researching destinations to ordering room service. At agoda we are committed to drilling down to the basics so that our customers can experience the properties and services they want without weeding through unnecessary complexity."

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