Running from July 4 to August 18, 2025, Doritos: Loaded is located in Disney Village and includes a series of themed food outlets, activity zones, and branded installations.
The pop-up forms part of an ongoing collaboration between Disneyland Paris and PepsiCo, which owns the Doritos brand.
Visitors can sample a selection of limited-edition snacks and dishes that incorporate Doritos products, including burgers, nachos, and desserts featuring unusual flavour combinations.
A custom menu has been developed for the event, which aims to appeal to younger guests and fans of bold, unconventional food options.
Alongside the dining offer, guests can take part in interactive games and challenges at the Doritos: In The Zone section of the experience.
This area includes sensory-based activities, photo spots, and design elements inspired by Doritos’ branding, such as triangular motifs and high-contrast colour schemes.
Karine Rougale, Director of Corporate Alliances and Partnerships at Disneyland Paris, said: “The integration of the Doritos brand at Overland Trail Cafe marks a new milestone in our alliance partnership with the brand, an Official Partner in the salty snack category.
“This project represents the culmination of a dynamic and creative collaboration between our respective teams, enhancing the Food and Beverage offering at Disneyland Paris, to the delight of our guests.”
Meanwhile, Marketing Director Snacks of PepsiCo France Lucas Sala Bufill said: “This partnership is part of our ambition to take our brands beyond traditional snacking by offering immersive culinary formats.
“After launching our Lay’s Kitchen pop-up at Disney Village in 2024, we’re proud to strengthen our collaboration with Disneyland Paris through Doritos Loaded.
“This new activation reflects our commitment to delivering bold, imaginative experiences that enhance the guest journey.”
The collaboration continues a wider trend of food and beverage partnerships at Disneyland Paris. PepsiCo products such as Pepsi Max, Tropicana and Lipton are already sold across the resort, following a multi-year deal announced in 2022.
Doritos: Loaded is the first time the brand has been the focus of a standalone immersive experience at the park.
The event does not require a separate ticket and is included as part of general entry to Disney Village, which is accessible without a park ticket.
It marks one of several seasonal activations at Disneyland Paris during the summer period, alongside new menus and themed events elsewhere in the resort.
