The Dutch capital has long been a popular destination for international travellers due to its notorious red light district and legal cannabis coffee shops, with millions of tourists arriving each year.
By 2023, the number of visitors is expected to exceed 18 million, which is 22 times larger than the city's population.
As a result, Amsterdam authorities have enforced a discouragement campaign to put off nuisance visitors who flock to the city centre for stag and hen parties.
The latest initiative aims to boost Amsterdam’s image and improve the life of the local residents by deterring rowdy tourists from visiting to combat overcrowding.
The recently announced policy proposal which aims "to limit tourism growth and nuisance" will implement new rules such as earlier closing times for cafes, bars and brothels as well as banning the use of cannabis in certain areas.
Deputy Mayor Sofyan Mbarki said in a statement: "Some businesses misuse Amsterdam's image to sell it as a place of 'unlimited possibilities’. As a result, some groups of visitors think of it as a city where anything goes. This kind of tourism, as well as offerings specifically targeting these groups, is not considered desirable by the Municipal Executive."
Remco Groenhuijzen, general manager of the Mövenpick Hotel Amsterdam City Center, added: "We should get rid of the image of sex, drugs and rock and roll.
"It's not bad that we have a city that's a little bit on the edge. But that's not a free [pass] to come here and misbehave."