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Use of travel apps increases in 2017

Smartphone apps have become crucial to the travel industry.

Applications for the iPhones, iPads or Android devices have become essential in the last few years, with apps being used by consumers in all stages of the travel experience - from inspiration on where to go or what to do, for booking, for ongoing support and even when they return to share their memories.

App Annie wrote in their report: "The ever-disrupted travel industry has been impacted by the market's move to mobile, and we've seen key customer interactions make the move to mobile apps. Rapid growth in travel app usage is a precursor to wider industry changes. While aggregators and meta-search tools currently dominate customer interactions, apps offer traditional travel companies an opportunity to rebuild direct relationships with customers by extending contact throughout the customer journey."

Ride sharing when at your destination is also incredibly crucial, and is popular amongst app users who rely on the likes of international company Uber, European-based BlaBlaCar and the US' Lyft.

They added: "With global ride sharing revenue expected to hit $45 billion in 2017, the market remains highly lucrative and also extremely competitive. Globally, the market remains fragmented, undergoing a fierce pricing battle to acquire and retain riders and drivers. Ride sharing services are increasingly expanding their revenue opportunities into areas such as food delivery, package delivery and even financial services (e.g., Uber and Grab offering payment services)."

Dave Slocombe, Product Director at Trainline, feels the company's app has been vital to their business.

He told App Annie: "Mobile is incredibly important to our business and to our customers. It's the one thing that is nearly always with us when we travel and therefore makes it the perfect tool through which to solve the biggest challenges with today's travel."

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