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Holidaymakers prefer Airbnbs over hotels

Holidaymakers prefer Airbnbs over traditional hotels.

Whilst business travellers opt for the usual hotel chains for their stays abroad, those going away for leisure purposes look to the new holiday rentals flooding the market from sites like Airbnb.

Nearly two thirds (60 per cent) of people prefer Airbnbs when they go away on vacation whilst 68 percent of business travellers would rather stay in a hotel when travelling for work.

Thomas O'Shaughnessy, head of research at Clever Real Estate, said: "While zoning legislation and privacy concerns might temporarily slow down the rental behemoth, Airbnb isn't going away anytime soon, so the hotel industry will need to adapt. After all, there's a reason it's called disruption."

A previous study revealed millennials, in particular, prefer homestays to hotels thanks to the rise of Airbnb.

ResonanceCo.com wrote in their report: "The Millennial generation is often shorthand, of course, for overall consumer behavior disruption. They just happen to adopt early and often - the canaries, if you will, in a coal mine where brand allegiance is dropping and the product that's most convenient can ascend to market domination (and profitability) in record time. But there's no denying that Millennial consumers - a generation of especially empowered, fearless, efficiency-seeking Americans - have been brought up in a culture that will never resemble that of their parents ... or even their older siblings."

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